To help get and maintain a higher ranking in search engines when you are on a shared server you should do a blacklist check to be sure you're not on a proxy with a banned site or spammer. These sites could cause a negative effect on your site which might result in a lower ranking.
When setting up a page for SEO, avoid the temptation to set up text or links specifically to manipulate search engines. For example, text that is the same color as the page background, text that is invisibly tiny,
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